Web Management & Data Analysis
Pricing packages and consultations are complimentary and flexible pay schedules and equity agreements are available upon request.
Dallas City Homes
Mission: Dallas City Homes required social media strategy and web strategy with a focus on building their reputation locally and online.
Accomplished: We developed a weekly strategy to engage and build community in Dallas and beyond in the subjects of affordable housing, attainable housing, and financial literacy. This project has been great to work on, both getting to know this team, and also getting a better understanding of the issues facing large cities and how unaffordable living is. Please visit their site to learn more, and consider donating.
Pro90d
Mission: Founder Michael Williams contacted me to streamline marketing communications, optimize and monetize his youtube channel, and to help transcribe his videos.
Accomplished: We developed a marketing strategy that increased engagement specifically. The channel has grown to over 12,000 and the engagement on the site increased sales specifically, due to marketing messages. Please see his site for more information and samples.
Exhibit Experience
Mission: Create and manage 12 distinct web properties, supplemented reguarly with unique content. Digital assets created and managed by my team include videos, guides, how-tos, and manuals.
Accomplished: Top digital rankings for keyword lists including top trade shows, locations services, and unique industries. All assets created include logos, websites, content,
RESI Real Estate Systems Integrators
Mission: Director of marketing 2011-2016 for award-winning real estate web design firm servicing the US top residential producers, developers, and brokerages.
Accomplished: Creator and director of Content Marketing Solutions Projects and early adopter and implementation of Social Media Products. Project Manager for Enterprise Level proprietary HTML websites and acting CMO. Enterprise client site and content marketing budgets over $50,000 per site with custom content and solutions.
FS Henemader Antique
Mission: To utilize talents of antiques restoration staff to create a new marketing system and digital management platform.
Accomplished: Weekly blog schedule and eBlast of new releases, as well as daily Twitter, Instagram, and Facebook schedule. Implemented SEO monitoring and increased conversions by 30%. FS Henemader continues to thrive, offering an eclectic and sophisticated blend of Hemingway-esque mid-century modern meets the Turks and Caicos antiques, directly on the island of Palm Beach.
JULIA LMFT, UNdressing the issue podcast
Mission: Julia Alperovich LMFT approached me when her two web projects required management, one is a practice website and the other a podcast. She asked for guidance on collateral marketing and strategic content plan.
Accomplished: Julia Alperovich LMFT grew her audience and her business with two high performing websites, podcast, and regular content calendar. Her site is fully optimized with regular content added and monthly plans for social media. The creative concept was most fully developed on Undressing the Issue, as all content was mined on our end and applied to the website to provide a provocative backdrop to her podcast platform. We also developed an animated logo that relayed the concept of a tangled heart finding clarity through therapy.
demo solutions
Mission: SaaS Coaching Consultancy, founded by Ed Jaffee, required content, social media, revenue planning, and website.
Accomplished: This was an ongoing, 20 hr per week commitment, that was such a great project. We created hundreds of content pieces based on positive psychology, behavioral economics, and engaged in various thought leadership webinars and events. It culimated in the founder being retained by his biggest client, 2Win International. For specific content questions, please see the site.
andrew greenlee law
Mission: Andrew B Greenlee required a website for appellate law practice. Wanted a concept that was original and represented pull marketing rather than push which predominates his market.
Accomplished: Concept was created and expedited for Greenlee Law. Using a simple square space template and design concept, site was optimized and delivered in under 1 month. Creatively, it relies on wordplay and straight forward visuals. It is a simple and content forward site.
the bishop injury law
Mission: Andrew Greenlee PA required an expedited site and marketing collateral for a personal injury concept.
Accomplished: Site, marketing collateral, and email system was delivered in under 1 month, including custom printed materials. Chess creative concept was client devised and project was created on a square space template, with dark colors and custom fonts- it has a dramatic impact. This was an expedited project.