Brand Management & Collateral Creation
Brand management and collateral creation happen at all stages of a business and I will be happy to provide pricing for packages for websites, printed collateral, or rebrands.
Julia LMFT, Undressing the Issue Podcast
Mission: Julia Alperovich LMFT approached me when her two web projects required management, one is a practice website and the other a podcast. She asked for guidance on collateral marketing and strategic content plan.
Accomplished: Julia Alperovich LMFT grew her audience and her business with two high performing websites, podcast, and regular content calendar. Her site is fully optimized with regular content added and monthly plans for social media. The creative concept was most fully developed on Undressing the Issue, as all content was mined on our end and applied to the website to provide a provocative backdrop to her podcast platform. We also developed an animated logo that relayed the concept of a tangled heart finding clarity through therapy.
KIMMY ROLPH
REAL ESTATE
Mission: Kimmy Rolph required brand collateral and creative management for her website and real estate business. She also required Facebook SEM management for a video strategy derived from Krista Mashore Method.
Accomplished: Kimmy's audience has grown steadily since developing out her blog, video strategy, and social media. Working in concert with a social media coordinator, we have published, optimized and turned into ads over 200 videos. The video ad strategy has yielded record first time sales for Berkshire Hathaway Fox and Roach, on The Main Line PA. I also orchestrated creative content partnerships with Closet Works and wrote all scripts relating to new home trends.
MY NC HOMES
Mission: My NC Homes required SEM management, blog writing, new neighborhood and existing neighborhood web content, social media management, and brochures.
Accomplished: All blogs and social media management are delivered on a weekly basis. The business continues to be one of the preeminent boutique real estate brokerages, with an impeccable reputation on The Triangle in Raleigh Durham. SEM campaign and management consisted largely of editing down campaign keywords and removing display settings that caused substantial bleed. All campaigns were hypertargeted to compete with local web traffic only.
DEMO SOLUTIONS
Mission: SaaS Coaching Consultancy, founded by Ed Jaffee, required content, social media, revenue planning, and website.
Accomplished: This was an ongoing, 20 hr per week commitment, that was such a great project. We created hundreds of content pieces based on positive psychology, behavioral economics, and engaged in various thought leadership webinars and events. It culminated in the founder being retained by his biggest client, 2Win International. For specific content questions, please see the site.
SIGNS THAT SAVE
Mission: Signs that Save required a website and social media strategy with full brand collateral.
Accomplished: Ecommerce site developed on Shopify within a tight budget and all content, including newsletter and supplemental revenue materials were later contracted. Signs that Save is a child safety visual cues company that is visual forward and whose mission is steeped in advocacy.
BJEECC
Mission: Board of Jewish Educationneeded SEM development for Facebook and Instagram to support a new initiative in their two Chicago locations.
Accomplished: BJEECC required two types of ads to reach two distinct audiences, early childhood employee prospects, and families looking for early childhood development and daycare options. I created content and supplemented existing content to create an ad strategy for BJEECC that worked within a tight budget that still placed them in running with their competition.
The BISHOP INJURY LAW
Mission: Andrew Greenlee PA required an expedited site and marketing collateral for a personal injury concept.
Accomplished: Site, marketing collateral, and email system was delivered in under 1 month, including custom printed materials. Chess creative concept was client devised and project was created on a square space template, with dark colors and custom fonts- it has a dramatic impact. This was an expedited project.
Andrew greenlee law
Mission: Andrew B Greenlee required a website for appellate law practice. Wanted a concept that was original and represented pull marketing rather than push which predominates his market.
Accomplished: Concept was created and expedited for Greenlee Law. Using a simple square space template and design concept, site was optimized and delivered in under 1 month. Creatively, it relies on wordplay and straight forward visuals. It is a simple and content forward site.